Direct Marketing
OpenPSA Direct Marketing is a tool for sending newsletters and SMS messages to selected groups of contacts or subscribers.
Features
- Each recipient gets an individual message, no Cc or Bcc mess
- Smart campaigns: automatically updating subscriber lists based on their profile information
- Bounce detection for weeding out incorrect email addresses
- Attachment handling: images in HTML emails are automatically added to the messages
- Personalization: add subscriber-specific information to the messages
- Burst sending: messages are sent at a configurable rate-per-minute to avoid overwhelming email servers
- Unsubscription URL: make it easy to unsubscribe a newsletter by clicking a link
- Full history: who has received what message, who has unsubscribed when